Profile

Martin Arnaud

Arnaud Martin

Digital Marketing Acquisition Specialist

Name:Arnaud Martin
Address:Lausanne, Switzerland
Phone:+41798895566
Email:arnaud.martinbouchet@gmail.com
Digital Marketing enthousiast. But also innovation, disruptive business models, music and photography.

Employment

June 2015 - present

Digital Marketing Acquisition Specialist

Nestlé Nespresso

#Performance #SocialMedia #DigitalMarketing #eCommerce #FMCG

  • Develop digital media acquisition plan to increase traffic and audience to support sales & communication objectives : Search, Display, Social, Affiliation, Remarketing, programmatic.
  • Drive day-to-day traffic and audience on Nespresso digital entry points: SEM, online advertising, affiliation / distribution, emailing, social media.
  • Monitor, optimize and report local digital marketing acquisition activities.
  • Drive Online New Member acquisition.
  • Define and execute the social media strategy Paid & Owned.
June 2012 - May 2015

Digital Marketing Specialist

NayaMed (Medtronic)

#OnlineMedicalServices #eHealthcare #DigitalMarketing #eCommerce

  • Execution of the Marketing plan action items (lead generation through creative asset development and content creation to reach business KPIs.)
  • Build up, develop and promote NayaMed social media strategy. (5 Networks).
  • Measure, report and analyze performance of marketing initiatives.
  • Create concept, organize, animate and followup 10 european congresses (ESC Munich, Pacing Rome, AIAC Bologna, DGK Mannheim, BEATA Gdansk, Malmö…)
  • Manage various projects with agencies : creation, validation of concepts (visual, musics).

> Generate leads through awareness on social media networks (+400% average subscribers VS 2012)
> Creation of Marketing Materials (+20 videos edited, +60 brochures, flyers in 2 year)

November 2011 - March 2012

Junior System Administrator

Global Blue

Global Blue is the world’s greatest shopping cities, the hottest brands, people and places, plus great ways to save when shop tax free.

Tax Free Shopping saves money for more than 44,000 people each day at 270,000 participating locations in 37 countries (this means savings of up to 19 per cent)

The main objective of my mission was to ensure the data migration between 2 PPM systems :

– Creating projects in Oracle Primavera
– Creating projects in CA Clarity
– Creating users/resources in Oracle Primavera
– Uploading documents in SharePoint 2010
– Helpdesk Support and any other ad hoc tasks

May 2012 - June 2012

NayaMed eCommerce Plateform

NayaMed

Management of the new release of the e-commerce platform www.nayamed.com
– User requirements workshops (Methodology SCRUM) for the CRM (User = NayaMed Help Desk agents & account managers) and the Web site (end user = nurses, purchasers, clinicians)
– Organization of the user acceptance tests with the Help Desk agents
– Definition and follow-up of the quality and traceability procedures required by the TUV (international certification organization)
– Budget initialization with the eBusiness Director then follow-up and reporting
– Roadmap for new features
– Coordination between the web designer (Montreal), NayaMed Customer teams (HelpDesk, Marketing, Account Managers) and maintenance team (Paris, Casablanca)

Technical environment : Microsoft Dynamics CRM 2011, SQL Server 2008 R2, Asp.Net 4.0, HTML 5

Since May, 2012, coordination of the Marketing teams.
The message remains defined by the internal team but management of the various activities:
– Purchasers choice and management (copywriters, translators, printing houses, agencies…)
– Classic and web channels : campaigns organization and scheduling, contacts and campaigns management in CRM
– Marketing campaigns to promote new features on the website

September 2010 - September 2011

Brand Manager Assistant

Groupe Casino
  • Support the operational implementation of the brand strategy of Casino
  • Generate leads throughout eMailing campaigns.
  • Coordinate the development of new products with purchasing, quality and legal departments. 
  • Report on brand activity thanks to distributor focus group, analysis of activity and results
  • Ensure a trendwatch : competitive analysis, consumer behavior trends.

> Enhancement of the websites as the main communication support (+15% online campaigns VS 2010)
> Increase the launch of new products (+9%, more 293 references in 1 year)

September 2009 - September 2010

Web Marketing Assistant

Groupe Casino
  • Creation and launch of targeted advertising campaigns on the internet (Emailing, Mailing…)
  • Communication and content management of the websites :”geantcasino.fr”, “supercasino.fr”
  • Management of Customer Databases. (Emailing Solution – eCRM)

> Increase revenue on e-commerce websites (+10% online order for Christmas)
> Improvement of the CRM policy (+100k online members VS 2008)

Education

September 2007 - September 2011

Master in Management

ESCEM Business School
  • Master 2 : Advise : Management and ICT Consulting (eMarketing & IT Project Management)
    Research dissertation : Targets, Variables and Challenges of Advertising
  • Master 1 : Business Intelligence with a BI certificate ISO 9001 (AFAV)
September 2005 - June 2007

Bachelor of Arts

IUT Saint-Etienne

Sales and Marketing

Project

May 2012 - June 2012

NayaMed eCommerce Plateform

NayaMed

Management of the new release of the e-commerce platform www.nayamed.com
– User requirements workshops (Methodology SCRUM) for the CRM (User = NayaMed Help Desk agents & account managers) and the Web site (end user = nurses, purchasers, clinicians)
– Organization of the user acceptance tests with the Help Desk agents
– Definition and follow-up of the quality and traceability procedures required by the TUV (international certification organization)
– Budget initialization with the eBusiness Director then follow-up and reporting
– Roadmap for new features
– Coordination between the web designer (Montreal), NayaMed Customer teams (HelpDesk, Marketing, Account Managers) and maintenance team (Paris, Casablanca)

Technical environment : Microsoft Dynamics CRM 2011, SQL Server 2008 R2, Asp.Net 4.0, HTML 5

Since May, 2012, coordination of the Marketing teams.
The message remains defined by the internal team but management of the various activities:
– Purchasers choice and management (copywriters, translators, printing houses, agencies…)
– Classic and web channels : campaigns organization and scheduling, contacts and campaigns management in CRM
– Marketing campaigns to promote new features on the website

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NayaMed – 24/7 Technical support (commercial)

NayaMed – 24/7 Technical support...

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NayaMed RSA Video

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Contact info
AddressLausanne, Switzerland
Phone+41798895566

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